A new player on the toy block, LIVE PLAY CREATE have brought a refreshing ethos to the over commercial world of kids toys.
Developing and sourcing products specifically for pre school kids, to keep them outdoors, active and simply happy, LIVE PLAY CREATE have found a niche that many toy creators seem to have neglected. “We wanted to produce beautifully crafted toys that honour the days when it was normal to end up covered in dirt and stay outside for hours …..when play things were treasured, not just used a few times and discarded” says Cathy Ballardin from LIVE PLAY CREATE.
“Each Birthday and Christmas we were stuck for choice for play items that encouraged experiential learning. There were a lot of toys for toddlers that encouraged them to stay inside and stay safe, but few products designed to develop such fundamental skills as balance and coordination. Most of these were aimed at school age children and neglected the tots who are desperate to explore their growing freedom.”
The lead product in LIVE PLAY CREATE’s quest is the tike®, short for “toddlers bike”. It is a wooden bike without pedals, designed for pre school age children to master balance, steering and motor skills beyond their years. They quickly gain the skills and reflexes to transition to a regular bike without fear or training wheels.
The rider learns balance first, pedalling last. In contrast, with a normal bicycle fitted with training wheels, where the rider learns to pedal first, balance last. It is generally agreed that a bicycle with pedals is too difficult for most very young children and that training wheels may encourage the rider to learn some bad habits which later must be unlearned.
tike’s® allow young children freedom to explore and have fun while nurturing the development of balance and coordination. They can walk, ride or glide as their skills develop. tike’s® are fun, whichever stage they are at.
The perfect blend of simple fun and stylish design, the tike, is a welcome respite for the toy weary parent, with no batteries, no lights and no crazy tunes.
With a sustainability commitment of one tree planted for every product purchased, LIVE PLAY CREATE are a refreshing twist on commercial toy suppliers.
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